Fork

The problem

Calorie and macro tracking apps feel like spreadsheets. Fork needed a way to make daily nutrition feel motivating rather than punishing, and easy to read at a glance.

The solution

We designed a trends-first experience — average daily intake, week/month views, and per-macro breakdowns (calories, protein, fat, carbs, sugar) — wrapped in a warm, high-contrast visual language.

The results

A focused habit-tracking product that surfaces progress instantly, with weekly comparisons that nudge users toward their targets.