The Circle

The problem

The Circle wanted a premium, creator-led community — profiles, follower graphs, a credit economy and subscriptions — that felt exclusive without becoming hard to grow.

The solution

We designed a refined social product: rich creator profiles with follower/following counts, a Circle Credit balance, subscription plans, and personalised activities like 'My News' and 'My Voices'.

The results

Healthy invitation-driven growth and a community that engaged through credits, subscriptions and follows rather than raw feed volume.